This week I had the honor of asking my 5 questions to Keith Gleason. Keith runs the upcoming (July 13th!) Plastic City Comic Con in Fitchburg, MA, along with working in comics such as his own creation Mighty Mascots among other exciting projects!
JL Metcalf: What is your number one tip to creators (new and old) on how to best market themselves in today’s world?
Keith Gleason: In addition to all the social media platforms you need to be on, I would say to make sure all your marketing has a strong presence and eye catching artwork.
Once you have a solid foundation with your brand you should also hit conventions and make appearances at local comic stores, etc.
You have to try and be in peoples faces as much as their phones are, but in a friendly positive way.
JLM: Why is marketing yourself, aka the business of creating, so important for creators to learn and embrace?
KG: It’s important if you want to share your creation with others. I find that being an indie creator we have to work harder for peoples attention. People know Batman and Spider-man but they do not know your character or brand. A lot of this is overcoming your own personal demons and fears.
JLM: What do you like best about being a creator?
KG: Creating fictional characters and worlds is amazing stuff. I love diving into the characters and world building. the ultimate thrill is sharing it with a reader who will enjoy it and talk it up to others.
JLM: What do you like least about being a creator?
KG: The sad feeling you get when you are at a convention and absolutely no one is interested in this comic book that you poured your heart and soul into. It’s a devastating feeling.
JLM: Who (or what type of art) inspires you most and why?
KG: I’m inspired by a lot of comic book artists, cartoonists, and writers. Some of my favorites include Stan Lee, Jack Kirby, Charles Schultz, Alex Ross, Jeff Lemire, Duncan Fegredo, etc.
*Art by Alex Ross